Marketers and sales reps are often at odds. Tense square offs seem like High Noon in conference rooms. Marketers are heavily invested in brand integrity, while sales reps focus on closing the sale. The Harvard Business Review analyzes the cultural conflict between Sales and Marketing deftly:
“(Marketers) are all about building competitive advantage for the future. They judge their projects’ performance with a cold eye, and they’re ruthless with a failed initiative. However, that performance focus doesn’t always look like action to their colleagues in Sales… They live for closing a sale. It’s hardly surprising that these two groups of people will find it difficult to work well together.”
We have to remind ourselves we’re all on the same team.
Marketers and sales reps need tools that work for both parties. And those tools aren’t nearly as expensive as you would think, which makes the people in the corner offices happy, too.
Sales reps and marketers don’t need to gather around the campfire and sing “Kumbaya,” but working together really can lead to bigger and better returns – and a more successful business.