Marketers and sales reps are often at odds. Tense square offs seem like High Noon in conference rooms. Marketers are heavily invested in brand integrity, while […]
In an ideal world, marketing and sales could implement and troubleshoot their own shiny devices (and the accompanying software), but it ain’t an ideal world. Many […]
Mobile technology can help your Lone Wolves (self-assured but difficult-to-control sales reps) become team players without compromising their sense of independence. That’s because mobile is, […]
